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SMART Goals: 25 Examples You Can Actually Track, Plus a Template

What SMART goals are, why most examples online aren't measurable, and 25 SMART goal examples across health, money, learning, career and life that each come with a number, a deadline and the daily habit that feeds them.

Katya Pavliv9 min read

Photo: Steve Johnson on Unsplash

A SMART goal is Specific, Measurable, Achievable, Relevant and Time-bound. In practice that means three things: a number or a checklist, a unit, and a date. "Run 500 km by 31 December" is SMART. "Get fitter this year" is not, and neither are most of the "SMART goal examples" you will find online, which tend to stop at the adjective.

Below are 25 examples that pass the test, grouped by life area, each with the shape of the goal (a number, a checklist, or a count of days) and the daily habit that produces it. That last column is the one most lists leave out, and it is the one that decides whether the goal happens.

SMART, briefly, and where it came from

The acronym is from a 1981 article by George T. Doran in Management Review: "There's a S.M.A.R.T. way to write management's goals and objectives." His letters were Specific, Measurable, Assignable, Realistic and Time-related, aimed at managers writing objectives for teams. The personal-development version swapped in Achievable and Relevant, and dropped Doran's own caveat that not every objective needs all five.

Applied to a personal goal, the letters reduce to a checklist:

  • Specific: a single outcome, not a theme. "Read 24 books", not "read more".
  • Measurable: a number with a unit, a checklist, or a count of days. If you can't draw a progress bar, it isn't measurable.
  • Achievable: the pace maths works. 24 books is about 25 pages a day. 100 books is a different life.
  • Relevant: you can say in one sentence why this goal, this year.
  • Time-bound: a date, so that the pace exists.

25 SMART goal examples, with the habit behind each

SMART goal examples by area
AreaSMART goalShapeHabit that feeds it
HealthRun 500 km by 31 DecemberNumber: kmRun, 3 mornings a week
HealthLose 5 kg by 30 June, at ~0.5 kg a weekNumber: kgWalk 8,000 steps, every day
HealthFinish a half marathon on 15 NovemberChecklist: 7 training milestonesFollow the plan, 3 days a week
HealthDo 50 strength workouts this yearNumber: workoutsStrength training, Tue/Thu/Sat
HealthMeditate 100 hours by year endNumber: minutesMeditate 10 minutes, every day
Quitting100 days without alcohol, starting MondayQuit: days sinceSparkling water at 6 pm, every day
QuittingQuit smoking: 365 days smoke-freeQuit: days sinceWalk when the craving hits
QuittingNo phone before breakfast for 30 daysQuit: days sincePhone charges in the kitchen
MoneySave €5,000 emergency fund by 31 DecemberNumber: €Transfer €100 every Monday
MoneyPay off the €3,200 card by 30 SeptemberNumber: €Extra €80 payment, every Friday
MoneyTrack every expense for 90 daysNumber: daysLog spending, every evening
LearningRead 24 books this yearNumber: booksRead 20 pages, every day
LearningReach B1 Spanish: pass the DELE B1 in MayChecklist: 6 modules + mock examDuolingo or Anki, 15 min, every day
LearningFinish the 40-hour data course by 31 MarchNumber: hoursOne lesson, 5 days a week
LearningWrite 50,000 words of the novel by 30 NovemberNumber: wordsWrite 500 words, every day
CareerShip the side project's v1 by 1 OctoberChecklist: 8 milestonesOne focused hour, weekdays
CareerPublish 12 articles this yearNumber: articlesWrite 30 minutes, Mon/Wed/Fri
CareerHave 10 informational interviews by 30 JuneNumber: interviewsSend one outreach message, every Tuesday
CareerEarn the cloud certification by 31 AugustChecklist: 5 domains + exam bookedStudy 45 minutes, weekdays
HomeDeclutter 12 rooms/areas, one a monthNumber: areas15-minute tidy, every day
HomeCook 100 home dinners this yearNumber: dinnersCook dinner, 3 nights a week
RelationshipsCall parents 52 times this yearNumber: callsSunday call, every week
Relationships24 date nights this yearNumber: nightsPlan Friday, every other week
LifeVisit 6 new places by 31 DecemberNumber: placesPlan one trip, first Sunday of the month
LifeJournal 200 days this yearNumber: daysThree lines before bed, every day

The three shapes every SMART goal takes

Look down the "Shape" column and you will see only three kinds of entry. That is not a coincidence; it is what "measurable" means in practice.

  • A number to reach. Kilometres, books, euros, words, workouts. The progress bar is current ÷ target, and a deadline gives you a pace line to check against.
  • A checklist to complete. Certifications, projects, races. Progress is steps done, and each step can carry its own date so that "book the exam" doesn't silently slide to the last week.
  • Days since you stopped. Quitting goals. The measure is the count, the habit is whatever replaces the thing, and a slip should reset the counter without erasing the history.

We built GoalGo's goals around exactly these three, because a goal that fits none of them is usually a value in disguise, and a value needs a goal chosen underneath it before it can be tracked.

A template you can fill in

From SMART goal to habits

A SMART goal tells you where you are going. It does not tell you what to do on Wednesday. That is the job of the habit, and the arithmetic is usually simple: divide the target by the days available and round to something you would actually do. 500 km over 40 weeks is 12.5 km a week, which is three 4 km runs. 24 books at 300 pages is 7,200 pages, which is 20 a day. The habit is where the goal becomes a behaviour you control. More on that in linking habits to goals.

Mistakes that make a goal SMART on paper and useless in practice

  1. Measurable, but not by you. "Get promoted by June" depends on someone else. Track what you control: the interviews, the projects shipped.
  2. A deadline with no pace. The date is only useful if you divide by it. Write the weekly amount next to the goal.
  3. Achievable, so ambitious it isn't. If the pace maths requires a version of you with no job, shrink the number, not the deadline.
  4. Relevant to last year's you. Reread the "this matters because" sentence monthly. If it rings false, archive the goal.
  5. No habit attached. A goal without a repeated behaviour is a hope with a date on it.

Sources and dates

Last updated: .

Frequently asked questions

What does SMART stand for?

Specific, Measurable, Achievable, Relevant and Time-bound. The acronym comes from George Doran's 1981 article in Management Review, where the letters were Specific, Measurable, Assignable, Realistic and Time-related. The modern version swaps Assignable for Achievable and Realistic for Relevant.

What is a good SMART goal example?

'Run 500 km by 31 December, running three mornings a week' is a good one: it has a number (500 km), a unit, a date, and the habit that produces it. 'Get in shape this year' is the same wish without any of those.

How many SMART goals should I have?

Two or three active at a time. Each needs two or three habits to feed it, and more than about eight habits a day stops being a plan and becomes a schedule you resent.

What is the difference between a SMART goal and an OKR?

An OKR pairs a qualitative Objective ('become a runner') with several measurable Key Results ('run 500 km', 'finish a half marathon'). Each Key Result is essentially a SMART goal. OKRs add the layer above; SMART is the layer where the numbers live.

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